Aloha’s Protein Launch Party

What a night!

Looking over the Flatiron District sits a massive loft, finished with floor to ceiling windows, burlap lounge furniture, palm trees, a meditation room, and disco balls. This is the home to Aloha, the revolutionary company leading the way into the next wave of healthy eating and drinking, and last night it housed a party that was one for the books.

Known for The Daily Good – a tiny packet of powder containing 14 vegan, gluten-free, soy-free, non-GMO, all natural ingredients that can be mixed into ANYTHING and constitutes 2 servings of fruits and veggies – Aloha has just launched a protein powder and invited a couple hundred close friends to celebrate its debut last night. Available in chocolate and vanilla, the delicious protein product serves up a heaping 18 grams of plant-based protein great for building lean muscle, curbing your appetite, and supporting a healthy metabolism. Like The Daily Good, the Premium Protein can be mixed into almost anything – and the taste is unmatched; no chalky powder flavor, just sweet simple goodness!

Just some of the ingredients found in Aloha Premium Protein

After being photographed in tropical garb for the step and repeat, getting inked by a henna tattoo artist, and taking a timeout in the dimly lit meditation room, guests weaved around display tables elegantly covered in samples of recipes concocted with the premium protein. On the menu: donut holes, chocolate mouse, smoothies, cashew coconut hummus, bars of chocolate, and cupcakes. All were raw, vegan, and gluten-free and all were scrumptious. Caterers walked around serving more fun finger food, like sushi, salad, crostinis, and other bite-sized treats made with fresh produce to cleanse the pallet. The open bar served up thirst quenching cocktails infused with fresh berries and the DJ spun familiar remixes and tropical house music late into the night.

The mediation room in the Aloha office
Henna tats!

Among the wellness coaches, yoga instructors, and entrepreneurs present was our very own Sarah Anne Stewart and Fern Langham. The two were the masterminds behind the creamy cashew coconut hummus recipe, offering the traditional take on it with fresh cut veggies and also a green-tinted version with added cilantro and lime (totally fooled me, I thought it was guacamole the whole time!). Also the founders of Bliss Out Retreats, Sarah Anne and Fern serve as Aloha’s health experts.

The highlight of the night was when Aloha founder Constantin Bisanz gave a short and sweet speech thanking all of his guests for attending the soiree. Without preaching he simply stated that the night – and life in general – was all about being happy. Happy and healthy go hand in hand, or at least they should. Unfortunately, the food industry has made being healthy a stressful struggle – it seems like nothing is safe! An athlete himself, Constantin knows how important it is to keep the body fueled and with the best ingredients. So with Aloha, he fights back against the system and insists there is a safe, fun, and easy way to get the nutrients we need, every day. His speech was followed by an acrobatic yoga performance that had everyone cheering.

Constantin Bisanz, Alpha’s founder
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The night’s entertainment

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Overall it was a fantastic night filled with inspiring people all celebrating a beautifully crafted, honest product. Everyone was handed a gift bag upon exiting, filled with samples of the chocolate and vanilla Premium Protein and all three flavors of The Daily Good. I started my morning off by adding the vanilla protein to my rolled oats and almond milk – tasted like those donut holes I kept sneaking all night. Aloha!

Our lovely gift boxes
Love free samples!

Allison Beauregard

Allison is a New York City based writer with a focus on sustainability. Her work demonstrates how it is possible to have the “things” that make us happy without compromising the resources that provide these goods. With this vision, Allison sees a future where environmental degradation is reversed and the quality of human life is equally distributed. She is the Category Editor of The Franklin Report and was among the top 5 contributors for Elephant Journal in October 2014.

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