Brand Profile: Strange Invisibles

 Lucky me – I’ve just received a beautifully encased sample set of Strange Invisibles perfumes! 

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As with many evolving eco-beauty products, perfumes suffer the consumer backlash of not being strong enough, only because manufacturers omit the harsh chemicals known to cause irritation, cancer, and birth defects. But here’s a brand that understands in order to compete, it needs to stand out in performance as well as integrity! Who knew it was as simple as going to the source? The flowers and plants so many perfumes are named for are the bare essence of Strange Invisibles, delivering a pleasantly pungent punch in an elegant package.

Started in 2000 by botanical expert Alexandra Balahoutis, this Venice, CA based company is committed to providing perfumes that are on par with the mainstream brands, but without the environmental or health costs. Every ingredient comes from the natural essence of sustainable, organically (pesticide-free) grown plants and flowers. The concept of biodynamic farming – where soil and plants are enriched by the life cycle of one another in a natural, human-facilitated cycle – is at the soul of this brand. Hydro-distilled sandalwood, rose, jasmine, lime, and sage are the backbones of scents like “Aquarian Rose,” “Fair Verona,” and “Prima Ballerina.” The fragrances are all cruelty-free and vegan, manufactured in a Green Power for Green LA facility, and packaged in boxes made from bio-fuel sourced from sustainably managed forests. Just in time for the weekend, I’ll be finishing off my going out ritual with a dab of Strange Invisibles.

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Allison Beauregard

Allison is a New York City based writer with a focus on sustainability. Her work demonstrates how it is possible to have the “things” that make us happy without compromising the resources that provide these goods. With this vision, Allison sees a future where environmental degradation is reversed and the quality of human life is equally distributed. She is the Category Editor of The Franklin Report and was among the top 5 contributors for Elephant Journal in October 2014.

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