Philanthropist, feminist, former Hottest Woman of The Year, poster child for “cool girl” – and now, the face of sustainable fashion. According to Glamour, Olivia Wilde has just been named the next spokeswoman for H&M’s Conscious Exclusive campaign. With it’s latest endeavor being a sustainably-made denim line that launched this October, the collection features high fashion pieces made with organic and recycled fabrics. Participating stores also host a collection program called Comeback Clothes for customers to donate unwanted clothing.
With Wilde on board, H&M will surely be a front runner in the booming trend of fashion that’s both stylish and soundly made. Wilde is a known environmentalist and heads several other charities and campaigns that focus on sustainable living; she’s the founder of Conscious Commerce, a lifestyle site that combines retail and environmental stewardship – much like our Lux & Eco. Wilde is also heavily involved with multiple efforts to improve the quality of life in Haiti. She’s also a new mom. And stunningly beautiful. Hats off to this visionary!
So what’s next for Conscious Exclusive? You can expect Wilde to sport styles and patterns inspired from different cultures around the world – and cut from their local fabrics. Who knows, maybe her next collaboration will be with a fellow conscious luxury lifestyle website…we’ll see!