As exciting as it is to have so many brands eager to join the environmental movement, the reality is that some see eco-consciousness as a fad, a bandwagon to jump on and a money making opportunity only. With green-washing distracting consumers from purchasing the most stylish and safest products, it is truly refreshing when a brand holds true to their claims. Renowned eye-wear company Modo now offers Eco, a line of glasses and sunglasses made from 95% recycled materials and a partner to several organizations making strides to ensure the vision of sustainability is reaching those most in need.


Eco offers the sharpest line in eye-wear, ensuring a crisp image through the frames and for your personal look. Just an overview of the glasses offered reveals the most sought after styles and designs on the market right now. Even better, what CEO Alessandro Lanaro – the epitome of a social entrepreneur – has provided with Eco is a product that meets a need through sustainable means. So that you feel confident wearing Eco, the company has ensured its environmental integrity by requesting and immediately receiving an Environmental Claims Validation from UL Environmental – the highest and most legitimate certification a product can receive after going through sustainable review.

The power lies with the retailers to make sustainability attainable for all and that means offering a desirable, quality collection at a fair price. For this reason, we see the purchase of Eco eyewear as participation to a social movement.” – Alessandro Lanaro, Founder & CEO of Eco

On top of being the choice eye-wear brand for eco-celebrities like Leonardo DiCaprio, Eco can also boast that it is a leading partner with Trees for the Future through its “One Frame, One Tree” program, OneSight, and 1% For The Planet. Every pair of Eco sold plants a tree in the regenerating forests of Cameroon, 1% of all Eco profits are donated to environmental protection efforts, and while Eco uses recycled materials to make new glasses, they also provide a donation service for its customers to give their old frames to be cleaned and given to the millions worldwide who cannot afford proper eye-wear or eye examinations. Eco has proven that it is a brand who delivers its promise: Look good, feel good, do good. 

Allison Beauregard

Allison is a New York City based writer with a focus on sustainability. Her work demonstrates how it is possible to have the “things” that make us happy without compromising the resources that provide these goods. With this vision, Allison sees a future where environmental degradation is reversed and the quality of human life is equally distributed. She is the Category Editor of The Franklin Report and was among the top 5 contributors for Elephant Journal in October 2014.

  1. I love the product pics the eco-fab world has truly grown up over the years. The eco glasses are truly full of expert branding. I’m growing to love eco fashion products each year their style is getting cooler. I also like the fact the eye-wear uses recycled materials. Plus having Leo D. rock them around isn’t bad advertising at all (great post 😉

    1. Thanks! They truly are stunning, it’s great to see a product that you can show off for its looks and its integrity. We need more brands like this!

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