Pharrell Says, “Happy Oceans, Happy Life”

Pharrell shares his new fashion line at NYFW, and reveals the secret to his ageless look

Leave it to smooth-talking, baby-faced, happiness ambassador Pharrell Williams to take one of the world’s biggest problems – literally – and turn it into a trend. As more light is being shed on the world’s oceans, more people are beginning to realize that “out of sight, out of mind” cannot be the solution when our largest life source on earth is at risk. Already a style icon, Pharrell has teamed up with Bionic – the first manufacturer of denim made from recycled bottles – to create a line of jeans that will clean up our waterways and benefit ocean conservation. Not only is Pharrell always on point with fashion, but knows a thing or two about oceans – mainly that without healthy oceans, there can’t be healthy people.

Here’s how the jeans are made:

  1. Trash is removed from the oceans; any plastic will do but waterways and shorelines are the most immediate suppliers
  2. Mostly bottles and plastic bags, the trash is chopped into small pieces, then shredded into fibers
  3. Fibers are spun into yarn and mixed with cotton – Bionic Fabric is born
  4. The fabric is woven into the styles, prints, and patterns designed by Pharrell

The line, called RAW for the Oceans, is part of Pharrell’s G-Star brand and was debuted on Wall Street as part of this year’s Mercedes Benz Fashion Week. Needless to say, people were all over it.

Photo Courtesy of G-Star Raw

And back to Pharrell’s baby face, Elle caught up with the designer post-show and got him to reveal the secret to his ageless skin. Pharrell told the source, “I always wash my face with cold water. I don’t use anything special. It’s just basic cleanser from the drug store.” Great news for us commoners! He went on to add that the most important part of his routine is the water – and that it’s clean. We forget, but our bodies are primarily made out of water, so it’s in our best interest to protect water. Hence, the inspiration for RAW.

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Photo Courtesy of G-Star RAW

Allison Beauregard

Allison is a New York City based writer with a focus on sustainability. Her work demonstrates how it is possible to have the “things” that make us happy without compromising the resources that provide these goods. With this vision, Allison sees a future where environmental degradation is reversed and the quality of human life is equally distributed. She is the Category Editor of The Franklin Report and was among the top 5 contributors for Elephant Journal in October 2014.

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