This week, while the summer sun was still beating down hard and the October crisp hadn’t quite bit the air, we shot our first fashion editorial to be featured in the November print issue of Blindfold Magazine, a slot we will regularly fill from now on! Myself, Lux & Eco CMO Jacquelyn Willard, fashion photographer Michael Webber, make up artist Rachel Fialco, and our stunning model and contributor Janelle Howard met at the Gramercy Park vegan eatery Pure Food and Wine to capture the essence of autumn elegance. Showcasing Lux & Eco brands as well as the delectable creations from Pure Food and Wine, we were able to encompass our founding vision that luxury can be attained with minimal damage to our health and the well-being of the environment.
We had Janelle pose out back on Pure Food and Wine‘s gorgeous patio, adorned with small lights hanging from the trees, deep red and bright pink cushioned chairs, a dark wooden outdoor bar, and enough space to seat at least 50. Just as the lunch rush emerged at the healthy hotspot, we moved to finish the shoot at Madison Square Park. Janelle wore several fall jackets by Brooklyn-based Vaute Couture (Haute Couture for vegans), all made locally using recycled and recyclable fibers. The chic vegan leather riding boots Janelle donned for the entire shoot were designed by Neuaura and the vegan leather purses she modeled throughout the day were all Gunas. Rachel was meticulous about keeping Janelle’s makeup flawless, which was a job made easy thanks to the products we used by Modern Minerals, an entire line of cosmetics that are cruelty-free and vegan-friendly. Keep an eye on the blog for the final spread that will be featured in Blindfold!
Post shoot, after working AROUND the raw, vegan goodies that Pure Food and Wine provided for the set, we couldn’t resist trying the renowned plates for ourselves, and fully indulged. We started with some juice to quench our dehydrated bodies after a day of running around the city. I chose the Red Ginger, a pressed combination of apple, orange, grapefruit, ginger, beet, and pineapple, who’s bold color lives up to its name.
For appetizers, we shared a vegan twist on a classic crowd-pleaser: chips and guac. The tangy combo was infused with a subtle spice that opened our palates and refreshed our hunger. Next we ordered their version of the Caesar (romaine salad, nori, pumpkin seed macadamia Parmesan, lemon, Caesar dressing) and Mediterranean (arugula, kale, kalamata olives, tomatoes, pumpkin seed macadamia Parmesan, balsamic vinaigrette) salads. For an entree I ordered the restaurant’s signature dish: Zucchini and Greenhouse Tomato Lasagna. This chilled take on the Italian classic hit the flavor notes of actual lasagna so well that, despite its light ingredients, left me as full as I would have been at a trattoria, just by what was hitting my taste buds. In between layers of zucchini were chunks of sun-dried tomato sauce, pistachio basil pesto, and pumpkin seed macadamia ricotta. I could barely finish what was in front of me but what feast is complete without dessert?
We ordered spoons for the table and dove into mint chocolate and classic banana-split style sundaes served in martini glasses and garnished like a million dollar cocktail, then satisfied our need for something rich with a simple, yet delightfully heavy lemon bar. Feeling amply full after a meal is one of life’s simple pleasures, but knowing that fullness was made entirely of goodness (in terms of health, heartiness, and consciousness) makes each bite even more exquisite. Already a favorite of ours, Pure Food and Wine should be next on your list of NYC restaurants to try. So grab a copy of Blindfold Magazine, sit under the shade of the canopied Pure Food and Wine patio, sip a cold pressed juice, and plan your fall wardrobe inspired by Lux & Eco‘s editorial!