Take 10 Minutes…

…and escape to a pristine paradise where no man walks but the giants of the sea swim. Where some of the rarest marine life in the world are cohabitants… for now. Welcome to the Mozambican coast.

[vimeo 67962025 w=500 h=274]

As flourishing as this underwater oasis may appear, the reality is that it’s dwindling at an irreversible rate. The manta rays, whale sharks, sea turtles, dugongs, and sharks may be the natural regulators of the food chain, but above the surface they all share a common predator: humans. Illegal fishing of these megafauana has put their populations at risk. Like large land animals, megafauna have low reproduction rates and can’t keep up with the numbers being hunted.


Luckily, being such iconic creatures of the sea gives them a certain leverage in that people (other than those doing the hunting) take a special interest. The popularity of this megafauna – most of which cannot be found anywhere in the world besides this coastline – enables programs like the Marine Megafauna Foundation to set up educational, research, and eco-tourism facilities to protect the animals. With the proper training and education, divers can recreationally swim with the megafauna and guide others through the same experience.


The foundation is a twofer in that it encourages people to protect and fight for the conservation of the majestic creatures they just saw firsthand, and also boosts economic growth for local communities in Mozambique, creating a booming tourist attraction that is both sustainable and lucrative. Combined, these two phenomenons ensure the flow of the ecosystem along this coastline continues naturally.

Photo courtesy of Marine Megafauna Foundation

Each program under the foundation comes back to population measurement and conservation, either through expert research or public support. However, such programs, like most educational ones, require outside funding to continue making the progress they’ve delivered in the past. Lux & Eco is proud to announce that its latest partner is in fact this Marine Megafauna Foundation. Besides advocacy, Lux & Eco will also be contributing profits from the Shop to Give line straight to the foundation. Just in time for summer, the sale of beachwear, including towels and bathing suits, will go towards protecting the megafauna of Mozambique, a fragile community despite the size of its members.

Screen Shot 2014-06-10 at 10.12.52 AM

Allison Beauregard

Allison is a New York City based writer with a focus on sustainability. Her work demonstrates how it is possible to have the “things” that make us happy without compromising the resources that provide these goods. With this vision, Allison sees a future where environmental degradation is reversed and the quality of human life is equally distributed. She is the Category Editor of The Franklin Report and was among the top 5 contributors for Elephant Journal in October 2014.

Our Sister Companies