One resource I use almost daily and which I’ve gushed about in past posts (How Deep is Skin Deep?) is finally available in the palm of my hand. That’s right, the Environmental Working Group has launched a Skin Deep app, making it possible to expert test the cosmetics, toiletries, and other beauty products you want to purchase before you buy them, right there in the store. By simply entering the product name, or even simpler, scanning the bar code within the app, the ratings we know and trust appear within seconds. Can’t decide if the organic brand is worth the extra couple of bucks? Scan it and you’ll know the answer. Dying to try that new concealer but nervous about using a conventional brand? Maybe this one isn’t as bad, but check first – better safe than sorry. The app is easy and intuitive to navigate and lets you connect your results to various social media platforms so you can share a hidden gem or warn your friends. Better yet, it’s a free app. What are you waiting for? Reading this in line at the drugstore? You still have time to scan. Happy shopping!